Registration of trade marks is voluntary but advisable.
A registered trade mark confers on the proprietor the statutory right to the exclusive use of the mark in connection with the goods or services for which it is registered.
Registration therefore gives the proprietor the right to sue for trade mark infringement any person who uses an identical or similar mark in the course of trade in connection with identical or similar goods without authorisation.
Some of the benefits of trade mark reqistration are:
- a valuable commercial asset
- commercially exploitable
- relatively easy to protect and enforce
- a deterrent to infringers
- renewable indefinitely
Registration grants an exclusive statutory right to use the mark in relation to the goods or services listed in it.