The words “trade mark” and “brand” are often used interchangeably. Both refer to signs which are used by traders to differentiate their goods from those of other traders.

There are many famous brands which have extremely high commercial values, which can range up to billions ouf US$. Some of the famous and top brands are:-

  • APPLE
  • GOOGLE
  • COCA-COLA
  • MICROSOFT
  • IBM
  • TOYOTA
  • SAMSUNG
  • MCDONALDS

Today, brands or trade marks may be more sophisticated in design and expression. Brands communicate information about the product, or service, to which they are applied and the basic message remains, “I made this”.

A brand provides the consumer not only with reassurance about the origin of the product but also about other features such as quality, luxury or economy.